Smart Ways to Earn or Build Backlinks to Your Website
What is back link in SEO?
Backlinks are incoming links to a webpage. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.
"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.
Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
And of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.
Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice
Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks.
Monitor the links from your guest posts. Use the Monitor Backlinks SEO tool for automatic updates and keep track of all your backlinks. Sometimes, webmasters remove or change your links from dofollow to nofollow, and you should know about this.
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic.
But you have to be cautious with how you go about earning quality links.
Links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.
They viewed each link as a sort of recommendation, so the more links a website had pointing to it, the more credibility it would hold, and the higher it would rank in search results.
Unfortunately, some site owners and SEOs attempted to “game” this process by acquiring links through questionable tactics.
Since then, many of Google’s updates have largely been about getting ahead of these suspicious link-building efforts.
We’re now at a point where only very “white hat,” or ethical, link building methods still reliably work.
It’s basically impossible to beg, borrow, steal, or buy links in a way that will boost rankings. For site owners that used to rely on shady link-building tactics, this is bad news.
But if you’re willing to put in the time it takes to earn valid links, it’s still entirely possible to boost your credibility (and rankings).
That’s why in this post, I’ll explain six smart ways to earn legitimate, high-quality backlinks that will help show Google and other search engines that your site is worthy of high rankings.
"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.
Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
And of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.
Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice
Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks.
Monitor the links from your guest posts. Use the Monitor Backlinks SEO tool for automatic updates and keep track of all your backlinks. Sometimes, webmasters remove or change your links from dofollow to nofollow, and you should know about this.
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic.
But you have to be cautious with how you go about earning quality links.
Links have been a major part of how Google and other search engines determine how trustworthy a website is from the beginning.
They viewed each link as a sort of recommendation, so the more links a website had pointing to it, the more credibility it would hold, and the higher it would rank in search results.
Unfortunately, some site owners and SEOs attempted to “game” this process by acquiring links through questionable tactics.
Since then, many of Google’s updates have largely been about getting ahead of these suspicious link-building efforts.
We’re now at a point where only very “white hat,” or ethical, link building methods still reliably work.
It’s basically impossible to beg, borrow, steal, or buy links in a way that will boost rankings. For site owners that used to rely on shady link-building tactics, this is bad news.
But if you’re willing to put in the time it takes to earn valid links, it’s still entirely possible to boost your credibility (and rankings).
That’s why in this post, I’ll explain six smart ways to earn legitimate, high-quality backlinks that will help show Google and other search engines that your site is worthy of high rankings.
Why does backlink quality matter?
Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
Why does backlink quality matter?
Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.
So the more links you have pointing to your site, the more trustworthy your site will appear.
Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an idea of how trustworthy your site appears.
Many of these tools center on domain authority. This metric is based on a site’s link data, age, popularity, size, and trust-related indicators, and is scored on a scale from one to 100.
Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.
So the more links you have pointing to your site, the more trustworthy your site will appear.
Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an idea of how trustworthy your site appears.
Many of these tools center on domain authority. This metric is based on a site’s link data, age, popularity, size, and trust-related indicators, and is scored on a scale from one to 100.
Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.
Definition of link building
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
