Search Engine Optimization Tools

We offer a wide array of free and paid SEO tools to SEO professionals and DIY webmasters. Below you will find some of our most popular SEO tools sorted by category:

• SEM Rush Rocks!
• Free Firefox Extensions
• Free Web-based SEO Tools
• Listings of additional SEO tools by category

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they develop.

See where they rank & beat them!

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Free Firefox Extensions

SEO Toolbar

Competitive & search data directly embeded in search results.

Rank Checker

Easily & automatically track rankings on all major engines.

SEO For Firefox

Competitive & search data directly embeded in search results.

Free Web-based SEO Tools

Keyword Suggestion Tool

Get keyword suggestions and detailed statistics.

Keyword List Generator

Use this tool to compare keyword lists against each other.

Keyword List Cleaner

Clean up your keyword lists.

Robots.txt Tools

Robots.txt generator & robots.txt analyzer.

Meta Tag Generator

Generate meta tags for your web page.

Server Header Checker

Verify your server is sending the correct headers.

Link Suggestion Tool

Suggests keywords to search for to find relevant link sources.

Spider Test Tool

View your web page like a search engine spider.

Keyword Density Analyzer

Analyze the keyword density of your page or competing pages.

Page Comparison Tool

Compare your web page to competing pages to find keywords.

Ad Group Generator

Generate ad groups to upload to AdWords and adCenter.

Keyword Wrapper

Quickly wrap keywords. Also see our negative wrapper.

Typo Generator

Generate mispelled keywords based on common typing errors.

Getting the Most Out of SEO Tools

This section links off to the 6 tool categories you need to use to become a highly-profitable SEO expert. At the end of each category description is a link to more in depth information from our training modules.

1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now. See also: Web Analytics Training Module
2. Keyword Research Tools - discover the keywords your customers are searching for right now. See also: Keyword Research Tools Training Module
3. On-Page SEO Audits - find out if your pages are well optimized and compare your performance against leading competitors.
4. Competitive Research Tools - see what keywords your competitors are targeting. See also:Competitive Research Training Module
5. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords. See also: PPC Training Module
6. Link Analysis Tools - start building your link profile and track your progress compared to competing websites. See also: Link Tools Training Module
7. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve. See also: Rank Checking Training Module
8. Google algorithm updates - highlights of major Google updates

More Useful SEO Tools

1. Browser Extensions & Toolbars - make SEO data available directly in search results or available at the click of a toolbar button
2. Google Gadgets - one of our featured tools, these allow you to make SEO tools conveniently available anywhere
3. Other SEO & Webmaster Tools - miscellaneous SEO tools like robots.txt tools, server header checker, meta tag generators, and other tools that make it easier to be a webmaster.

Free SEO Tutorials

Does search sound confusing? Don't know where to start?

1. Step by Step: Read our free guide to learning search engine optimization.
2. Glossary: need help defining SEO terms?
3. Video: Learn better from watching than reading? Watch these free SEO videos.
4. News: Read the SeoBook.com blog to stay up to date with the latest changes in SEO.
5. Mindmap: Visualize this information using the Internet marketing mind map, or check out our'How Google Works' infographic.
6. Learn More: If you like what you see, and want to learn more about online marketing considerjoining our community and internet marketing training program.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.