Use Short URLs

Shorter URLs are better for users and search engines.

Also, our analysis of 1 million Google search results revealed that shorter URLs tend to perform slightly better in Google than long URLs.

Use Title Tag Modifiers

On-Page SEOAdvancedBrian's Favorite

Title tag modifiers are words and phrases that tend to get tacked onto the end of search terms. For example, someone searching for a credit card might search for things like: “best credit cards”, “credit cards 2016”, “credit card reviews” etc.

And when you add these modifiers to your title tag you’ll show up at the top of the page for those terms.

Here are a few modifiers you can use:

• “best”
• “reviews”
• the current year
• “checklist”
• “PDF”
• “guide”
• “course”

Delete (Or Noindex) Mediocre Blog Posts

On-Page SEO, Technical SEO, User ExperienceAdvancedBrian's Favorite

I love deleting crappy old blog posts.

Because the truth is this:

If a page isn’t bringing in traffic or revenue, its USELESS. So delete it or redirect it to another relevant post.

Write Long Descriptions for YouTube Videos

On-Page SEO, Keyword Research, Video SEOBeginnerBrian's Favorite

Long video descriptions help Google understand what your video is about.

So I recommend writing YouTube video descriptions that are at least 250 words.

Use Keyword-Rich URLs

On-Page SEO, User ExperienceBeginnerBrian's Favorite

The results from my experiments are clear: Google pays attention to the keywords that appear in your URL. And why not? Your URL is a strong indicator of what your page is all about.

For example, I have a page that ranks in the top 3 for the keyword “search engine ranking”. As you can see, that keyword ONLY appears in the URL (not in the title tag):

Anything I Missed?

Any SEO tips that I missed?

Or maybe you have a question about one of the strategies.

Either way, let me know by leaving a comment below right now.